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A Small Share Can Have Big Consequences

The things we share online can spread like wildfire and a small share can have big consequences. Watch the short film, join us in our mission to tackle misinformation, share this video with your friends, across your social channels and in your messages.

Why Pause?Why Pause?

We humans are hardwired to be connected - we want to share things with one another. Now, in the age of social media, we’re sharing more and more. The latest news, some handy advice, a funny story. All it takes is a click and we’ve shared something with the world. These tidbits of information can spread like wildfire, and a small share can have big consequences.

For all its benefits, social media has become a vehicle for misinformation. Stories are skewed, quotes are misremembered, facts are twisted. Misinformation is disrupting our society, our economy and our health. With the current pandemic, it can even be deadly. Misinformation is also making it harder to tackle the world’s most pressing issues. The climate emergency, the COVID-19 pandemic, the struggle for racial justice - to find a solution, we need to work together.

We can’t wait for technology companies, we must all act now to Break the chain and stop misinformation from spreading.

Cleverly designed to hijack our emotions, exploit our biases, play to our weaknesses - misinformation is everywhere. Whether we know it or not, we’ve all shared it, and because it comes from us, the people we share it with believe it. However, there is something we can all do. Pause. The simple act of pausing before you share interrupts our emotional response, it triggers a moment of critical thinking. Together we can take back control.

Pause and Take care before you share.

Pause is a campaign by Verified, a United Nations initiative to encourage us all to check the advice we share.

How To Share ResponsiblyHow To Share Responsibly

Whether you’re forwarding a message, retweeting a story or getting riled up watching a video in your feed. Before you press share, take a moment to pause.


Interrupt your emotional response.


Take a breath. Trigger critical thinking.


Don’t share it if you don’t trust it.


Take care GIF 1Take care GIF 2Take care GIF 3Break the chainShare explosionVerified misinformation